When we discuss regarding lighting, we nearly always think of rooms & hallways, and not walking through them in the dark. When we talk about commercial lighting, we automatically think about spotlights, showrooms and floodlights, and sales staff highlighting items that they wish to draws the attention of potential consumers to. However, we do not tend to think of flexible strips of tiny lights and the promotional benefits they can have.
It is understandable, since flexible LED or programmable LED strip lights are somewhat new in the lighting world, or at least have only recently begun to make any real impact in commercial lighting. The technology has developed to such a degree that the quality of light emitted from these tiny diodes is strong enough to make a real impact, in much the same way as the uplighters & downlighters that are more commonly associated with the task of highlighting a product.
As regards the downlight, these are generally seen in recessed lights above an item, such as in a showroom where the latest kitchen design is being exhibited. Customers want to see the work top and into the cutlery drawers and cabinets. They want to touch, use and control, not stand back in awe. Arguably then, the downlight is used to make an item useful, approachable and practical, to downplay the product.
The strip light, however, is completely different, serving to underline rather than exaggerate or understate an item or specific aspects of an item. Take for example the motor industry, and the manner in which these lights are being utilized in it. Motor shows are of huge significance, gaining a huge amount of media coverage throughout the world. The latest BMW, Ferrari or Porsche models find themselves in almost every newspaper and motoring related magazine around the world, while TV production companies gather footage for motor programmes.
Of course, it is not just the motor industry that is making use of these flexible LED lighting solutions. The fact that it provides a more creative lighting system means that bars, restaurants, alternative shops, modern art museums and even homes are all making use of them. The entertainment industry, of course, has used less flexible versions for years, but are now becoming creative with the more flexible option, while the fact that they are waterproof means that outdoor items, like fountains, statues, and even pathways can be highlighted by venues.
But it is not just versatility that places these lights above uplighters. It is their cost efficiency, with a vastly longer life span and a vastly lower rate of energy consumption ensuring that power bills remain very low. In that regard, even halogen floodlights cannot hold a candle to LED lights.
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