McDonald's: Why say 'I'm lovin' it'

McDonald's is one of the largest fast food chains in the world. It was founded in the year 1940 and was initially started as a barbecue restaurant. It is currently serving sixty-eight million customers daily across 119 countries. The company has more than 3,600 outlets and is usually operated by a franchisee or an affiliate.

McDonald's MENU

McDonald's offers a wide range of menu which includes:

  • Hamburgers, chicken burgers and beef burgers
  • French fries
  • Smoothies, milkshakes, ice creams, and desserts
  • Special meal for kids
  • Breakfasts
  • Coffee or tea
  • Soft drinks and juices
  • Seafood like fish burgers and fried shrimps etc.

As McDonalds is an international company so that it may have variations in its menu and these variations occur due to different cultures in different countries. For example, in India, they have introduced McAloo for people who don't eat meat.

The breakfast menu includes different things like McMuffins (made of chicken patties, sausages, and eggs), hash browns, pancakes, coffee, tea, juice and many more. McDonald's also offers a special meal for kids i.e. their happy meal. This happy meal includes a special toy for the kids. A special burger and nuggets with less spice are made for children.

McDonald's Services

McDonalds offers services to cater birthday parties too. You can make an advance booking with the restaurant. You tell them the number of guests, and they reserve a place for you and your guests. They make your child’s best day an extraordinary experience. They also provide a goody bag as a gift for children who are invited to the party, and they give them a tour of their restaurant including their kitchen.

A few months ago McDonald's was in news relating to its quality of products. For example, in Pakistan people were concerned that halal meat is not used, or they are not providing the standard quality. So the management decided to cater these unsatisfied customers by giving them a tour of their kitchen where all products are dealt. In this way, they overcame this issue.

McDonald's Customer Satisfaction

McDonalds want that all its customers should be happy customers. The company thinks that the customer feedback is very important to achieve its goal of customer satisfaction. The company wants to maintain and improve its standard of quality. It welcomes your positive and negative feedback. They want to see what the main cause of the negative feedback is and fix it, so none of their customers faces that issue again.  So in order to get feedback from its customers, McDonald's have started a McDvoice.com customer survey. In this survey, if you give your feedback online about your recent visit you can get a code which you can redeem it on your next visit to McDonald's. This is a token of appreciation for its clients who took a few minutes from their valuable time and gave McDonald's an honest feedback. This is a very effective way for McDonalds to get feedback as many people enter this survey, says TecheRadar.com.

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