The difference between SEO and PPC
The difference between SEO and PPC
The most noticeable difference between SEO and Paid Search is where the results appear on the Search Engine Results Page (SERP). The top four paid search results appear right at the top of the SERP, followed then by the top ten organic (SEO) results. The end of the page has another selection of paid search results. The first and last thing people see on SERPS is Paid Search.