Importance Of Logo   The logo is a brand image that is used to designate a particular brand or product, typically using visually appealing and identifiable graphics and fonts. There designers usually have a degree in graphic design, composition course, marketing and design.  Before designing logo a person should always keep certain points in mind, there are some of the important points for making a good logo:   1. Recommend Your Identity Logo of a brand should always be related to the product, it might help costumers to identify your just by looking at the logo. Although there are many brands that do not included their names in logo design, but 99.99% of people around the world are likely to recognize and name the brand they represent. But if global recognition and world domination in your industry are not enough for you.   2. Invite New Customers To Meet You  We do not live in a monochromatic world. People are attracted by an interesting design and color. A logo that identifies your packaging or decorates your business should be designed to grab your potential customers' attention and at least make them look and I hope to buy your product. The restaurant, which specializes in dishes from the farm to the table, attracts customers with a Bio logo. You can use this logo for signage, menus and on your website to attract hungry consumers looking for a dining experience.  The logo of this cosmetics line conveys the benefits of the product: fresh, smooth, natural and healthy. Efficient simplicity forces me to take them off the shelf and put them in the basket.   3. Stand Out From The Competition Some icons represent specific industries or products. For example, how many pizzerias do you wear with a logo with an Italian chef with a mustache with a big white hat and a big smile? Maybe a ridiculously big pizza? A good logo reflects who you are, but you also need to differentiate yourself from others. A good logo should dare to be different.   4. Promotes Brand Loyalty From time to time, the company may redraw its logo, perhaps update its appearance, or reflect other changes in the business. As a distributor, I understand. As a consumer I hate that. When I got used to the logo of my favorite brand and they changed, I feel a bit cheated. Now I have to train my brain to look for something new. Brand loyalty is enormous and should be promoted by all companies. The recognizable and well-known logo contributes significantly to the brand loyalty.   5. This Can Be Anywhere Place your logo on all your marketing products, packaging, grocery stores, social networks, websites, etc. LOGO is one of the ways to constantly promote your brand and message, be it in business, at the customer, on the Internet, anywhere. After you have developed your message about the brand and linked it with your logo, everything you do and believe will be associated with the logo and the brand.   Add “About the author” section here: