Are you an SEO expert looking for unique strategies to make your website stand out in the search results with rich snippets? Then you must learn how to implement structured data code on your website. It is an effective way to enable search engines like Google to highlight your search results with rich snippets/rich results. As an SEO professional, you must have learned about structured data. You must also know why structured data use in websites and how it benefits search engine optimization.
Each professional in the field of SEO knows that the main aim of search engine optimization is to help search engines to crawl the data of a website efficiently. Digital marketers and SEO specialists do it through a strategy named structured data. In this article, we can check what structured data is and how it helps to optimize a website.
What is structured data
Structured data is an important part of search engine optimization. In simple words, it is a foundation through which search engine giants like Google and Bing understand the contents in a website better, and help it to be visible in the search features. It is not merely an SEO strategy but more than that. Also known as schema markup, we can say that it is a code in a particular format so that search engines can easily understand it and display search results in a better way. By adding structured data code to your website, it can give detailed snippets in the search results.
By applying the structured data code on your website, an SEO professional can enhance its page features in search results. For example, if you have a website with rich content, and you add structured data to one of the pages, the display of it might change. Your website should display in the search results with a richer appearance regarding the content of it shown. The search results of your website page show the description and URL in addition to the title if you add structured data to it. Since it appears with rich content, it is called rich snippets.
Structured data - A way of communication to search engines
An SEO specialist can directly communicate to search engines that what all about his site or web page by implementing structured data in it. But doing this code, the chances of Google highlighting your site is much higher, and it displays your site in the search results in new ways. Since the website appears in the search results with rich snippets, it boosts the chances of users click on the link. Even if implementing structured data on the website is beneficial for search engine optimization, it shall be difficult for SEOs to understand this concept and add the code to it. However, several helpful tools and resources like JSON-LD to make the coding easy and simple.
Significance of structured data for SEO
Structured data plays an important role in search engine optimization. Implementing data code on a website makes it easy for search engines to understand what your website or web pages are. Your customer can get much better information about your products or services through the search results by adding structured data on your website. And the chances for she or he clicks on the link of your website will be higher. Adding structured data may not improve the rankings of your website, but it can give a better search result to your site. Since many people click your website link because of its rich snippets, it may get a lower bounce rate.
How does structured data benefit SEO
Most popular search engines encourage webmasters to use structured data. Instead, search engines provide several benefits to these websites. Here are some of the benefits provided by search engines like Google and Bing for using structured data:
- Search results enhancements: images, styling and other improvements for better visual appearance
- Rich Cards: Designed mainly for mobile users, these are similar to rich snippets.
- Provides interactive features
- Breadcrumbs: provide breadcrumbs in search results
- Knowledge Graph: Offer information about an entity like a brand
- Carousels: A collection of multiple carousel-style rich snippets
- Rich results for AMP: For having rich results for AMP (Accelerated Mobile Pages) and to appear in carousels
How to implement structured data on a website
If you are looking for ways to easily set up a SEO content strategy, you must learn how to add schema.org on your website. All the search engines support it, which is a project where SEO professionals can find the entire structured markup. With the help of Schema.org, one can find the required markup for their particular page. You can be an expert in this field with proper training.
As explained earlier, structured data is a code, and you must learn how to adapt that code to enable Google to bring your website or pages on top of the search results with rich snippets. However, nowadays, you can add structured data on your website with the help of certain plugins. Use them instead of writing code to show your website on the search results with rich snippets.
JSON-LD to add structured data to a page
SEO professionals who are keen to learn Schema's structured data should understand what JSON-LD is. They need this data to mark up everything on their websites like events, reviews, products, and many more to make a website understandable in the search results. JSON-LD is a blessing for them as it is an effective tool to add structured data to a page. One can quickly and easily generate an accurate type of structured data on their page with this tool.
Everybody wants rich snippets in their search results, but do not know how to get that. An SEO expert India must learn different types of data to implement schema.org on the websites of their clients for search engine optimization. You must know the importance of structured data and how it improves the Google search results with rich snippets. Every SEO professional should understand that Google does not create rich snippets of your webpage even after implementing the structured data on it. However, it can improve the chances of Google showing your website in the search results with rich snippets.