Cision Brings PR, Social Media Management and Digital

CHICAGO and BRIGHTON, England, Feb. 26, 2021 /PRNewswire/ -- Cision announced today that it has entered into a definitive agreement to acquire Brandwatch, a global leader in digital consumer intelligence and social media listening, for $450 million. This strategic move will combine two leaders in their respective industries and will bring to customers the substantial benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement. (PRNewsfoto/Cision Ltd.) (PRNewsfoto/Cision Ltd.) The forces of digital transformation reward those organizations and boardrooms that listen to and quickly capitalize on digital insights from their consumers. Leading companies are quickly adapting and using these insights to create tailored, authentic communications and direct connections with customers at scale. This paradigm shift to real-time, customer-centric PR, marketing and customer care strategies will continue to accelerate and differentiate those companies that take action.

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