How to Use Twitter analytics for Social Media Marketing Success 2020?

By katefinch19 9 / Jul / 2020

Twitter was initially a platform for users to connect with their friends and family. But Twitter has evolved, it is now one of the front-runners in social media marketing platforms.

 

Every major brand and marketer wants to leverage the influence of Twitter to increase its social media horizons. Even so, Twitter is a highly competitive platform, you need valuable insights that can help you shape your Twitter marketing strategies. You need an effective Twitter analytics tool that can help you vital insights in real-time.

 

TrackMyHashtag

TrackMyHashtag is an effective AI-driven Twitter analytics tool that can provide real-time performance metrics. It can also provide comprehensive analytical insights that can help you plan effective actionable strategies.

 

If you are skeptical of the performance of TrackMyHashtag, it comes with a 5-day free trial. There is no need to provide any payment details to activate the free trial.

 

  • 5-day Twitter data tracking
  • Track any 2 hashtag, keywords, or @mentions
  • Track up to 2000 tweets
  • Full access to the analytical dashboard
  • Full access to all premium features
  • Download Twitter data of any public Twitter account

 

How to leverage Twitter analytics?

Now that you are aware of the beneficial features of TrackMyHashtag, let’s dive into the ways you can leverage the insights,

 

  • Content strategy

Keeping the existing audiences engaged is just as important as amassing new followers. You need an effective content strategy that adds value for the users. But creating an effective content strategy is difficult even for seasoned marketers.

 

Twitter analytics can provide you comprehensive analytical insights in real-time. TrackMyHashtag can analyze your Twitter profile and identify resonating content topics that can help you plan an effective content strategy.

 

  • Monitoring social media campaigns

Tracking and monitoring your social media campaigns can help you analyze the performance metrics and their overall impact. It can also help you improvise your social media strategies if the required key performance indicators are not met.

 

  • Identify influencers

Influencer marketing is now the most sought-after paid marketing channels by brands and marketers. TrackMyHashtag can help you identify influential Twitter accounts that can help you promote your brand. You can further analyze the Twitter profiles of these influencers to help identify the right brand advocate.

 

  • Consumer relations management

Twitter is the most sought-after social media platform when it comes to users expressing their opinions. TrackMyHashtag can help you identify and analyze social media conversations related to your brand. It can help you resolve consumer complaints and issues before they escalate into a social media crisis.

 

  • Analyzing competitors

TrackMyHashtag can also help you analyze the Twitter profiles and social media marketing campaigns of your competitors. It can also provide analytical insights in real-time that can help you dissect the social media moves of your competitors.

 

Closing Thoughts

Having the rights tools at your disposal can help you analyze and plan the right strategy to maximize success. TrackMyHashtag is an amazing hashtag analytics tool that can provide comprehensive and precise analytical insights to plan effective marketing strategies.

 

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