A basic tenet of uses and gratifications theory is the active audience and this concept of active involvement is particularly important when investigating the emerging Internet medium, where communication is best conceptualized as a reversed flow, and the individual user controls the process by simple virtue of initiating access. The books for IAS are very helpful for the IAS exam, UPSC exam and all other types of competitive exam .To paraphrase Klapper, what people do with the Web is to use it to their own personal ends. Daily newspapers, weekly news magazines, radio broadcasts and telecasts are right sources for current affairs information. But their format, numerical abundance and the variety of information they contain make it difficult to retrieve information after sometime. Active audiences are selective and make their own choices (Levy & Windahl, 1984), so understanding the activities prized by audience members is critical, since these activities are representative of the underlying motivations which influence selective and individual media access. Hence, the Web site marketer is best served by a clear understanding of those activities and motivations, which influence audience members who electronically access and use Internet resources. On the other hand the books for upsc are very helpful for Professional, Scientific, and Technical Services (PSTS) are always customized to some degree. When a client engages an advertising firm to devise a new campaign, hires a research firm to conduct a scientific study, or utilizes an information technology services firm to build a web site, it’s counting on those service providers to meet its unique requirements. Audience activity is axiomatic in emerging Internet media—Web sites are designed for active use, since undirected viewing does not engage search engines or access information packets. So at the very least, the deliverables have be different from previous deliverables. But the projects or processes the service providers use to produce those deliverables often have to be customized, too. Researchers have already compared the Web to television in terms of potential effects and uses, an ironic analogy, since what is known about uses and gratifications theory comes from studies of television in its infancy (Stafford & Stafford, 1996). In some cases, the television metaphor is directly applicable, as in the case of, who investigated corporate Web sites to determine user motivations with scales developed in earlier U&G studies of television. Certainly, television research has provided a broad understanding of general commercial media user motivations (Rubin, 1981), and the broad paradigm of uses and gratifications arising from these previous media studies can be adapted very nicely in modern application. Yet, relying on methods based only on commercial television research may limit the understanding of Web-based motivations. In short, there has been little empirical work to specifically adapt the U & G perspective to commercial Web use.