Today internet radio has become so much popular not merely among teenagers, but also among the older generation. The internet these days connected millions of people in several ways that were unimaginable earlier. From e- shopping to e- learning people nowadays have figured out several ways to do anything online.

Do you remember the days when local radio stations were the only medium through which you got information and news? But today those days are gone and big thank goes to Internet that makes interaction and communication much better and easier than ever before.

In the early mid of 1990s, the internet radio growth starts to a huge phenomenon by allowing small and large commercial stations to make their offering worldwide available. Probably you would not consider radio as a way to advertise your business worldwide, but radio in this internet world where millions of people are always connected to each other can be an essential part of your advertising strategy.

Benefits of Internet Radio

• Allow you to target specific audience for advertising your business, products and services.
• You can choice from different radio stations available having different formats including oldies to rock to news or talk as per your business requirements.
• As per your business or targeted audience who you are trying to reach, choose your radio format that effectively reaches your audiences.
• An advertisement of 30 seconds is much less expensive than 30 second ad on television and also easier to produce.
• Unlike TV ads, radio advertisements takes less time and produced quickly and unlike magazine ads, no need to wait for the issue to come out.
• It provides you all time availability, regardless of your geographical boundaries and work for you wherever there’s an internet connection.

Disadvantages of Internet Radio

• Anyone can easily cut out your ad or print and can later modify it or use it.
• Being a momentary, radio ads usually play for few seconds, means you have to summarize your ad in shorter time without losing its message.
• Morning and evening are the most critical time and number of businesses wants to rum their ads on the radio at that time, this can increase the cost for those whose choice is time slots.
• Running ad on radio can often be background noise. So here it is necessary to run your ad more times to make an impact on audiences.

Mohnish Mohan Mukkar joined in 2008 and serves as General Partner and Chief Product Officer for the firm Product Works Inc. Mohnish Mohan Mukkar  was awarded a special degree in game design at JIPM University and his B.A. degree from Jawahar Lal University.