P { margin-bottom: 0.21cm; direction: ltr; widows: 2; orphans: 2; }
The number of mobile users is increasing day by day with the rise of smartphones. This has opened up lots of opportunities for businesses to promote their products and services on mobile. Everyone wants their site to be on the top of mobile search. There are many companies which have very good desktop rankings but poor Mobile rankings. To get top mobile rankings it is very important to understand that mobile and desktop are two totally different mediums. It is important to work on a separate basis for getting high mobile rankings. Below are mentioned are the 8 factors which are majorly responsible for getting top mobile rankings:
1: Separate mobile site:
There must be a separate website for desktop and mobile. Having a responsive mobile website reduces the chances of errors that might occur. It is good for your business to have a completely separate coding for your mobile website. It is the most important among the Top 8 Mobile SEO Ranking Factors. This increases your chances of minimizing the errors and problems that users generally face while accessing a website on mobile. The sites for mobile must be intuitive and minimalistic.
2: User Experience:
When a user browses your website on the mobile he/she must have a good experience. The site must be able to engage visitors and convert them into customers. User experience is one of the most important factors that are responsible for your ranking.
3: Mobile- friendly website:
You website should be mobile friendly if you do not want to lose the interest of the customers. Make sure no annoying ads appear on the mobile website. The videos and images that are present on your website must work properly.
4: Loading of pages:
The pages must load fast as users would lose interest if the loading takes too much time. The pages must load within a second. It is very shocking to hear that average mobile page loading time is 7seconds. You must ensure that when any user clicks on the link he/she must be directed to right page instead of just the home screen.
5: Clean design:
The design of the mobile website must be very clean and clear. You must try to keep things as simple as you can. This makes your website look less cluttered and it would even load fast. Big buttons and clear call-to action are very important.
6: Understanding mobile user:
The needs of a mobile user and desktop user are totally different. According to a research done a 69% of the mobile users are searching for businesses within 5miles of the location and 55% users want services within an hour. You must know why contact page is important. Providing proper information about local address and contact number is essential. This improves the rankings.
7: Expand keyword research and tracking:
The way in which a user makes search on a desktop is totally different from the mobile. Therefore the keyword list must be expanded accordingly.
8: Proper voice search:
When any user is making use of the voice search, he /she use a conversational way. Your website must be optimized in a way that it appears on the list for conversational searches. This is a very important among the 8 Mobile SEO Ranking Factors to have top mobile rankings.