Before you proceed further with this article let me tell you clearly that this article assumes that the content of your website is good enough. My intention is not to give you SEO techniques that take content out of the picture. What I have discussed here are some simple techniques that can make your link building campaign even better. But if you think you need work on your website content, fix that first and then come back here. Take a look below and see how you can make your link building campaign work even better when you fix these small points. Fix broken links There are many broken links found online. Take your product or service and search for resource websites for your product or service. Use Link Checker to find out whether any of the links on the resource website are broken or dead. You can rest assured you will find some. Let the webmaster know and they will hopefully give you a link. To ensure that you get the best out of this activity find out all websites that have links pointing to the website (for which the link you found to be broken or dead) and write to all of them. The chances of getting some free links instantly go up. Badges One of the ways to improve your link building campaign is to have badges created for related websites. You can create badges for any category like “visitor of the day” or “visitor of the week” and so on. These badges can be links to your website and some people are bound to click on these links. HARO HARO is nothing but Help A Reporter Out. Share your expertise with a reporter and you never know when they come back to you for a spotlight article or report. Imagine the kind of positive publicity this can create. Once the report is out you can flaunt it all over the web and have backlinks added to your shares or tweets. Backlink analysis of competitors For any link building campaign competitor backlink analysis should one of the first steps. Through this analysis you get to know about the best quality links in your domain and also have an understanding of the business and SEO strategies of your competitor. For this activity you need to create a list of your competitors and use one of the tools like Moz Open Site Explorer or Ahrefs or MajesticSEO to analyze their backlinks. Have a report created of the analysis and you have an Excel report on what links work best in your industry. Look out for brand mentions Find out where your product or brand is mentioned online and you could understand what the perception of the public about your product or brand is like. You may even find some communities where you can participate. The Fresh Web Explorer from Moz is an excellent tool to use in this action. Getting a few free links in the process could turn out to be very easy. While content of your website has to be good there are many other simple ways that you can adopt in your link building campaign apart from the content. Also please view our SEO Christmas offer that we have for all webmasters this year!