In order to draw more traffic to their website, people generally apply a number of SEO tactics and enhancing the ‘Click Through Rate' (CTR) in Google SERPs is one of the strategies they adopt to draw more traffic to their site.  The term Click Through Rate (CTR) refers to a method that involves assessing the success of an online advertising campaign by a website. The CTR percentage is decided, depending on the number of clicks on ads or search results of a website by users. So, the more the CTR, the more will be the flow of traffic to a website and the CTR controls the 'Cost Per Click' (CPC) as well.

How to Improve CTR in Google SERPs?

More often, the searchers will have a specific end result in mind while using search engines. Once they enter a keyword or a phrase, a number of results are presented to them and are left with opting for which looks the most applicable to what they were searching for.

An effective way of improving CTR is making use of Rich snippets, which refers to a few lines of text that appear under each search result of web pages. The Rich Snippets are designed to provide the users with an idea or telling them more about what is on the web page they are going to visit and why it is applicable to their search query. It is an effective means of improving the click-through rates and enhances search result, letting you to know more about the website’s content, before you click on it.

There are other techniques by which you can enhance the CTR in Google SERPs such as using Title tags, Meta Description Tags, Descriptive URL Structure with Keywords, Social Media Network Buttons etc. Yet, through making use of Rich snippets, your web page is enabled to access more number of clicks and help to find the information in a faster manner by the users of your site. General snippets are often boring, that consists only of text and the tendency of online consumer is to look forward to imagery, colors and personality, rather than a mere text.

For the average website searchers, these rich snippets facilitate them to view what they are searching for within reach, on a particular website. Some of the benefits of rich snippets include:

• Help drawing the attention of users to your relevant result.
• Offer instant information connected with users’ query.
• Enhanced CTR and reduces the amount of bounces due to searchers unable to locate the content they are searching for.

To sum up, the primary goal of search engine optimization is to develop a relationship between a particular website and search engine algorithms. Since web crawlers can easily read structured data, there are several ways in which business entities can get benefitted from the use of technologies like Rich snippets. If you are interested in enhancing the credibility and value of your listings in search engines, consider keeping in touch with Schema.org that specializes in these types of semantic web applications.