The practice in which people market themselves and their careers as brands is known as personal branding. It is synonymous with other names such as individual branding and self-positioning. This is a continuous process in which an impression or image of an individual, an organization or a group is established in the minds of others by establishing one’s name extensively on many products that he or she endorses.
Social Media Promote Individual Branding
The rise and popularity of the internet has played a major role in personal branding. The virtual world has grown so much that it has the power to affect the real world. Self-branding has become so important in the online world that people avail the services of personal branding coaches in many countries like Australia, New Zealand, USA, UK etc. in order to go about it professionally. While employers carry out background checks on prospective applicants with the help of search engines, job-seekers are moving away from the traditional practice of applying for a potential job with the help of bio-data forms. Nowadays it is common to see that they provide employers with links to various personal brand assets, which may include a personal blog, a résumé, and other means by which their profile is noticed more by a potential employer. In addition, employees network with their colleagues professionally as well as socially, thus helping them to build their personal image in comparison with that of their co-workers.
Self Branding As A Criterion For Success
In self-branding, success is not fully dependent on the person’s real set of interests, skills and motivation, but it is largely dependent on how efficiently they are branded. Understandably, self-promotion takes the upper hand over self-expression. In the modern world, individual branding is the secret of business success. Many personal image consulting services and programs as well as articles and books that help individuals to promote themselves are available. When traditionally, companies and products were branded, nowadays, it is the individual’s positive characteristics that are glorified.
Building a Personal Brand
In businesses, a personal brand is very important in that it helps people to recognize a name, what products that name has to offer as well as what the name is all about. In other words, it is tantamount to the reputation of the brand. A personal brand needs to promote the unique skills, attributes and strengths of the individual or business, thus making a mark on who a person is and what he or she can do as well as how it is done.
This article is written by an expert author who is working for Imagegroup. Imagegroup is providing Image Consultant Sydney and Image Consultant. For further enquires you can visit at www.imagegroup.com.au